De Wafelbakkers Frozen Pancakes and Waffles have been providing families with great starts to great days for over 30 years.
For the "DWB To The Rescue" campaign I created the graphics for a branded rescue vehicle complete with freezers that was deployed in select cities throughout California and Atlanta at various heavily trafficked locations as well as several "House calls" where DWB brand ambassadors distributed product and coupons to solve pancake emergencies. DWB brand ambassadors encouraged consumers to follow DWB on it's social assets as well as share on their own social assets utilizing the tag #DWBtotherescue. This campaign was developed to increase awareness and drive trial of DWB pancakes by activating an experience that creates sampling opportunities and highlights the quirky and fun nature of the brand.
